You're sitting across from a tough prospect who's been burned by salespeople before. Their arms are crossed, their responses are curt, and you can feel the resistance radiating from across the table. What's your next move? Most salespeople would push harder, deploy...

Are you looking to maximize your cognitive performance, sharpen your focus, and boost your mental well-being? Elizabeth Ricker’s Brain: An Owner’s Guide offers a practical, science-based roadmap to understanding and optimizing your brain's potential. Whether you’re...

What’s the first thing you say to yourself when something goes wrong? Do you offer yourself reassurance or beat yourself down with criticism? It might seem like a small moment that fades as quickly as it came, but your self-talk—the ongoing conversation you have with...

“A leader must have the courage to act against an expert’s advices .” - James Callaghan Introduction: Leadership after Covid has become more complex than ever. The pandemic changed how we live and work, especially for leaders and managers. Companies have had to adapt...

"Challenges are what make life interesting. Overcoming them is what makes life meaningful,"- Joshua Marine Introduction: Thomas Edison is one of the most celebrated inventors the world has ever seen. He is credited with over 1000 inventions, including the electric...

"Keep yourself positive, cheerful and goal-oriented. Sales success is 80 percent attitude and only 20 percent aptitude,"- Brian Tracy Introduction: Sales professionals are constantly trying to stay ahead of the game and be more productive in their field. With so many...

How to Stay Calm in Turbulent Situations Life is full of challenges—deadlines, difficult conversations, and unexpected disruptions. It’s natural to feel overwhelmed or angry when things veer off course, but staying calm is the key to navigating these moments with...

"Don't waste your time and energy on negative actions, for they will come back to haunt you,"- unknown Introduction: The Law of Reciprocity is the underlying principle behind many of the sales and marketing techniques that we use today. Essentially, this law tells us...